Our November 3 poster auction includes a small group of posters by the famous Swiss landscape artist, Emil Cardinaux. We wanted to share these images and hope you enjoy them as much as we do.
Emil Cardinaux was born in 1877. He studied art and painting in Munich and became a student of Germany’s Franz von Stuck, one of the founders of the Munich Secession movement. He returned to Switzerland in 1903 and spent most of his time either in Bern or in the mountains, painting.
Cardinaux belonged to a group of new Swiss painters who dared to define their own style with a focus on Swiss origin and character. Ferdinand Hodler was perhaps the leader of this new art circle and others included Giovanni Giacometti, Max Buri and Cuno Amiet.
Emil Cardinaux is considered to be a pioneer of Swiss poster art. In 1908, his Zermatt poster with its flat colors and lack of detail stunned the Swiss graphic art world and the public alike. The rich coloring and the simplistic style marked “the beginning of an age of bold tourism poster design.” 
Cardinaux continued to produce beautifully illustrated travel posters for Switzerland’s world famous landscapes, ski resorts and spas through the early 1920s. The artist’s love for the mountains is obvious in all of his tourism designs.
 Wobmann, Karl. Touristikplakate der Schweiz / Tourism Posters of Switzerland: Aarau, Stuttgart: AT Verlag, 1980. , page 11.